To a successful future!

Managing Director P. Schönwälder

“Your camping ground appeals to families with children andyour goal is to rise above the crowd in the highly competitive camping market in Europe. Then TOP HAPPY FAMiLY CAMPING EUROPA is the right place for you!”

As a brand partner:

• you’ll secure yourself long-term economic success
• you’ll open up new sales channels with very good market opportunities
• you’ll constantly gain new customers
• at a very reasonable price

The new and exclusive feature of TOP HAPPY FAMiLY CAMPING EUROPA is a small, yet superb selection of camping grounds because participation is limited to a maximum of only a few Top Camps in each country. All partners meet quality criteria and are awarded a quality seal.

Request our detailed info pack now – it’s free and non-binding. This will give you an idea of the prospects, opportunities and benefits on offer.

Reserve your exclusive partnership!

Advertising on the major camping portals typically leads to a hugely competitive situation. To find your camping ground among hundreds and thousands of others will be a difficult undertaking.

TOP HAPPY FAMiLY CAMPING EUROPA gives you an entirely different choice!

Our new and exclusive feature is a small, yet superb selection of camping grounds because

• participation is limited to a maximum of only a few camping grounds in each country in Europe
• with exclusive participation and only very few competitors
• easy and comfortable online presence, no input required from you
• year-round and intensive, Germany-wide marketing campaigns

Lisette Behme of Südsee Camp in Germany says about us:

“Through our cooperation with TOP HAPPY FAMiLY CAMPING EUROPA, we have many new visitors to our website. Thank you so much for the excellent advertising!”

 

Your benefits

• An additional sales channel with very good market opportunities

• Target-group-specific advertising on the German families market

• You’ll utilise our expert know-how in family-camping marketing

• A simple and affordable way to gain new customers

• Presence right across Germany through classic and online advertisin

• A sales channel with high potential and a great image

• Personal support and no online self-input

• You don’t need an agency or graphic designer

• Clear documentation of services for a better overview

• No additional commissions and no hidden costs

The services for you…

… as a  TOP HAPPY FAMiLY CAMPING EUROPA brand partner:

• Brand usage TOP HAPPY FAMiLY CAMPING EUROPA for your own advertising
• TOP HAPPY FAMiLY CAMPING EUROPA quality seal for outdoor advertising
• Premium entry at www.happy-family-camping.de (detailed description with text and images, lots of photos, full address, link to your homepage)
• Participation in flyer promotional activities right across Germany
• Displayed at camping dealers, kindergartens and paediatrician’s practices in Germany in the lead-up to summer 2012 (circulation of at least 100,000 copies)
• Articles in the press and blog
• Participation in the regular e-newsletter sent to approx. 8,000 families
• Display in our photo community (unlimited number of photos)
• Participation in Facebook activities with latest offers
• Cross-marketing activities with business and industrial partners (in the pipeline)

How to become a TOP HAPPY FAMiLY CAMPING EUROPA

An overview of the individual steps:

1. Complete the brand partner application form

2. Send questionnaire and application form by post/fax

3. Once your camping ground has been accepted, you’ll receive our brand package, comprising our logo and a quality seal for outdoor advertising

4. Your camping ground will be given premium entry (priority) on the Internet

5. You’ll be part of all promotional activities in 2012/ 2013

The questionnaire

If you want to be branded partner, please fill out our criteria and send it back to us. For participation in the brand concept TOP HAPPY FAMiLY CAMPING EUROPA must be met for your campsite, all minimum quality criteria.

Overview of quality criteria:

• Location and safety
• Family service
• Sanitation requirements for families
• Leisure time animation

Additional family-friendly benefits may be supplemented from you.

TOP HAPPY FAMiLY CAMPING EUROPA – the facts

We consider ourselves to be an independent, modern, family-friendly camping brand. Our brand partners benefit from our target-group-specific marketing on the German families and camping market.

Market launch: 2000

Current situation: 18 brand partners in 7 European countries, camping grounds of varying sizes

Managing Director: Peter Schönwälder, camping marketing expertwith years of industry experience and a dedicated team

The task of TOP HAPPY FAMiLY CAMPING EUROPA

“Our task is to enter into a partnership with your camping ground to pursue the common goal of stabilising and further increasing your competitiveness and profitability.”

It is important to us that your camping ground retains its operational independence and individual charm. Its name does not change. Even if you are part of another camping co-operation, you can still use the TOP HAPPY FAMiLY CAMPING EUROPA brand.

Place your trust in the high profile of the TOP HAPPY FAMiLY CAMPING EUROPA brand. With over ten years’ experience, we are one of the pioneers when it comes to family camping.

Your success!

It will allow you to open up new sales channels and gain new customers at a reasonable price.

You camping ground will retain its operational independence and individual charm, while benefitting from the high profile of the TOP HAPPY FAMiLY CAMPING EUROPA brand. It is important for you to note that the name of your camping ground does NOT change.

Being part of a brand can lead to more guests, but also higher sales turnover, thanks to higher prices or extended stays.

Location and safety minimal quality criteria

Minimum quality criteria which must be met:

• Attractive natural location

• Shaded areas available

• Grassland for playing

• Site secured from traffic

• Safe playing facilities (no cars)